Social Marketing to Protect the Environment: What Works

Behavior change is central to the pursuit of sustainability This book details how to use community based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection With case studies of innovative programs from around the world, including the United States, Canada AustraliBehavior change is central to the pursuit of sustainability This book details how to use community based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences The case studies plainly illustrate realistic conservation applications for both work and home and show how community based social marketing can be harnessed to foster sustainable communities.
Social Marketing to Protect the Environment What Works Behavior change is central to the pursuit of sustainability This book details how to use community based social marketing to motivate environmental protection behaviors as diverse as water and energy

  • Title: Social Marketing to Protect the Environment: What Works
  • Author: Doug McKenzie-Mohr Nancy R. Lee Paul Wesley Schultz Philip Kotler
  • ISBN: 9781412991292
  • Page: 486
  • Format: Paperback
  • 1 thought on “Social Marketing to Protect the Environment: What Works”

    1. Interesting. Good case studies. From my report to my professor:This book is longer than Fostering Sustainable Behavior, mostly because it focuses on case studies. While Fostering Sustainable Behavior was structured around the five steps of a community-based social marketing plan (identifying behaviors, identifying barriers and benefits, a chapter on each of the strategies to combat barriers and stress benefits, pilot testing, and evaluation), this goes over them pretty quickly in the first chapt [...]

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