Behind the Wheel at Chrysler: The Iacocca Legacy

A Detroit Free Press reporter demythologizes Lee Iacocca s leadership of Chrysler, demonstrating how salesmanship and self promotion invariably trumped innovation and investment Everyone who cares about american industry should read this book New York Times Book Review Index.
Behind the Wheel at Chrysler The Iacocca Legacy A Detroit Free Press reporter demythologizes Lee Iacocca s leadership of Chrysler demonstrating how salesmanship and self promotion invariably trumped innovation and investment Everyone who cares abo

  • Title: Behind the Wheel at Chrysler: The Iacocca Legacy
  • Author: Doron P. Levin
  • ISBN: 9780156004749
  • Page: 456
  • Format: Paperback
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