Neutral Accent: How Language, Labor, and Life Become Global

In Neutral Accent, A Aneesh employs India s call centers as useful sites for studying global change From the confines of their cubicles become visible the horizon of global economic shift, the consequences of global integration, and the ways in which call center work neutralizes racial, ethnic, and national identities In his interviews with call service workers and inIn Neutral Accent, A Aneesh employs India s call centers as useful sites for studying global change From the confines of their cubicles become visible the horizon of global economic shift, the consequences of global integration, and the ways in which call center work neutralizes racial, ethnic, and national identities In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies having to speak in an accent that does not betray their ethnicity, location, or social background learning foreign social norms and working graveyard shifts to accommodate international customers Call center work is cast as independent of place, space, and time, and its neutrality which Aneesh defines as indifference to difference has become normal business practice in a global economy The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral.
Neutral Accent How Language Labor and Life Become Global In Neutral Accent A Aneesh employs India s call centers as useful sites for studying global change From the confines of their cubicles become visible the horizon of global economic shift the consequ

  • Title: Neutral Accent: How Language, Labor, and Life Become Global
  • Author: A. Aneesh
  • ISBN: 9780822358534
  • Page: 298
  • Format: Paperback
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    1 thought on “Neutral Accent: How Language, Labor, and Life Become Global”

    1. A fascinating read. I've read this author's first book, which I enjoyed quite a bit. But this one is a better read; it moves between a causal and conversational style to a deeply philosophical one. For example, the epilogue on the logic of indifference is quite philosophical, and fun to read. The book is based on ethnographic research of call centers but it applies to so many aspects of life in the 21st century.

    2. interesting read, I read this for my upper-level anthropology course on digital technologies & their effects on the social world.

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