Seeing What's Next: Using the Theories of Innovation to Predict Industry Change

Every day, individuals take action based on how they believe innovation will change industries Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment Now, internationally renowned innovation expert Clayton M Christensen and his research partners Scott D Anthony and Erik A Roth present a groundbreaking framework for pEvery day, individuals take action based on how they believe innovation will change industries Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment Now, internationally renowned innovation expert Clayton M Christensen and his research partners Scott D Anthony and Erik A Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry Based on proven theories outlined in Christensen s landmark books The Innovator s Dilemma and The Innovator s Solution, Seeing What s Next offers a practical, three part model that helps decision makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm s actions will ensure or threaten future success Through in depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
Seeing What s Next Using the Theories of Innovation to Predict Industry Change Every day individuals take action based on how they believe innovation will change industries Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgmen

  • Title: Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
  • Author: Clayton M. Christensen Scott D. Anthony Erik A. Roth
  • ISBN: 9781591391852
  • Page: 190
  • Format: Hardcover
  • 1 thought on “Seeing What's Next: Using the Theories of Innovation to Predict Industry Change”

    1. Skip this book, read this paper instead:hbswk.hbs/item/4353mlIf there was a ChangeThis Manifesto for Clayton Christensen's Seeing What's Next, this post at Harvard Business School's Working Knowledge would be it. This paper explains why (but not using these exact examples) Net Neutrality should be allowed to exists, why RIAA/MPAA will die off, why NBC and Universal's Hulu service is destined to fail.

    2. To quote another review that mostly sums it up:"The points made in this book about distinguishing signals from noise, positioning organizations for response to threats and opportunities and the challenges faced by organizations due to size and resource limitations all make good sense and come through, but the discussions of each theory of innovation are so excruciatingly dense that it became too much to focus my attention any longer." -KentYou'll save yourself time by just reading hbswk.hbs/item [...]

    3. Seeing What's Next by Clayton Christensen, Scott D. Anthony, Erik A. RothAfter having covered the Dilemma of the Innovators and having provided solution to the Innovators, in this book Clayton Christensen provides answers to the external world on how they should assess the company's ability and capability to disrupt. As the title indicates it helps an outsider See What's Next.The book takes the Telecom Industry as the pivot and analyses how the different players have succeeded or failed in a mar [...]

    4. Seeing What’s Next: Using Theories of Innovation to Predict Industry ChangeClayton M. Christensen, Scott D. Anthony, and Erik A. RothHarvard Business School PressAccording to Christensen, "While the two previous books [i.e. The Innovator's Dilemma and The Innovator's Solution] were aimed at managers inside firms who wanted to defend again or attack with a disruption, Seeing What's Next is written for those who watch industries from the outside, and who must make important decisions based on wh [...]

    5. Fantastic complement to The Innovator's Solution by the same author.In my list of the best business books to read: albertoalopez/201

    6. For someone interested in learning more about the science and art of innovation, "Seeing What's Next" is a good book. The notion of "disruptive innovation" clearly is a relevant approach to thinking about innovation. This book suffers, however, from a flaw that afflicts most books on innovation or strategy, which is there really does not exist any well defined quantitative structure for implementing disruptive innovation. As a financial economist, I have yet to find a book on innovation or strat [...]

    7. Highly recommended! This text is the third in the innovation management series featuring Clayton Christensen and associates. As with the Innovator's Dilemma and the Innovator's Solution, this is a text that you buy, mark up and keep for future reference. Every section of this book is loaded with actionable guidance in developing investment, business and product strategy. \n\nClayton, et. clearly articulate the core processes of innovation theory and management: value chain evolution, asymmetric [...]

    8. Good application of the theories laid out in Christensen's et al earlier books. Perhaps best read some time after "Innovator's Solution", to benefit from spaced repetition. Although the book does not add entirely new frameworks, the application to specific industries adds nuance. For example, the health industry is presented as tiers of providers, from patients self-administering tests to nurses to GPs, to specialists and subspecialists, all increasingly moving upmarket as disruptive innovations [...]

    9. I found it quite interesting reading this book about 10 years after it was published.The first interest is in ascertaining the era that the concepts in the book are applicable to.When exactly were the authors referring to when they said "Next"?But far more than that is the validity of the theories they postulated in dealing with effects of innovative thinking and activities of innovators in the market and society at large.I would say that from an ex-post view point that the theories are worthwhi [...]

    10. Hace 10 años seguramente fue buenísimo, pero se le nota el paso del tiempo. Christensen no está equivocado, pero hay explicaciones mucho menos complejas para casos más actuales, usando prácticamente los mismos términos (esta observación aplica para todos sus libros).Demasiado académico, pudiendo hacer las cosas más sencillas para el lector promedio ¿qué necesidad? Christensen hace reflexiones de casos (que como siempre es sólo observar el pasado) para concluir en que "todas las empre [...]

    11. I'm likely not the businessman/investor type to read this book, but really enjoy Christensen's perspective and way of explaining processes and evolutions. He has authored a book that covers a great amount of breadth and depth in how to see and create ideas that will disrupt current practices. He covers a good blend of known and less familiar case studies to leave a lasting, memorable impression that I can apply in my own miniature business ideas. The fact that this was written in 2004 and so man [...]

    12. The book "Seeing whats next" explains how to make decisions by predicting what could happen in any industry by using the data of how and why things happened in the past. This is explained by describing the advancements and the failures happened in Telecommunications, Semi-Conductors, Education, Healthcare and Aviation. This is the 3rd book in this series followed by Innovators dilemma and Innovators solutions. The take-away for me are "Why and when to target Under shot customers, Over shot custo [...]

    13. من الكتب الرائعةتتحدث عن كيف تبدأ الابتكارات الهدامة صغيراثم تكتبر بالتدريج الى ان تكتسح المنافسةمثلا، عندما بدأت سكايبكان السوق منقادا بواسطة المسنجر الخاص بوندزلكن سكايب كبر واكتسح المسنجر حتى اضطر مايكروسوفت إلى شرائها بمبلغ ٨ ملياراتالواتس اب أيضا اكتسح السوق صغيرا [...]

    14. Perhaps my rating should be slightly less than OK, but that doesn't exist in the stars. Listening was tedious and I could not get past about 70% of the way through. I finally asked myself why I was forcing my self to allow this background noise that did not hold my interest. I shut it down. The points made in this book about distinguishing signals from noise, positioning organizations for response to threats and opportunities and the challenges faced by organizations due to size and resource lim [...]

    15. The authors use the theories of innovation developed by Christensen to make predictions about various industries such as healthcare, aviation and education. While the specific predictions may or may not have direct meaning to one's work, they serve as examples of how the innovation theories (refer "The Innovator's Dilemma") can be used in a practical manner. The examples themselves are very fascinating.

    16. The content on "disruptive innovation" alone makes this book an absolute must-read for any forward-thinking businessman, whether you're a manager or investor. On top of that, the discussions on spotting industry change and analyzing competitive battles between two firms in an industry, make the book an invaluable asset.

    17. This book was much more useful than the Innovator's Solution. The authors develop some useful theories about situations that allow disruptive innovations to succeed. More importantly, they describe many situations where incumbent firms can either adopt or defeat a disruptive innovation developed by an entrant firm.

    18. SEEINGS WHAT'S NEXT strikes as an excellent read for those in management positions in any industry. Not only do Christensen and company accomplish a concise and practical treatise, but they also do so at an incredibly approachable level. Anyone with the slightest bit of curiosity or excitement about innovation and/or entrepreneurship will find something valuable to learn from this book.

    19. There are useful patterns in this book. What you don't want to do is take any of this too literally because our industry is moving so quickly that the value is in the functiional patterns applied to your own system dynamic. You can put this on the list of books that help you develop foreknowledge.

    20. I haven't read it yet but I'm starting toSo far so good this isn't my type of book but it's pretty goodI'm still trying 2 fit in with the book but it's not working for me Like come on I'm only 13 I don't think I should be reading this type of bookBut it's not badBut just not for me (sorry if I'm not making sense)

    21. I am fascinated by any book written by Clayton Christensen. He has an interesting perspective on innovation and how it drives business strategy. If you like business and marketing and strategy, this is a must read.

    22. I arranged for Dr. Clayton Christensen to speak at a luncheon for the BYU Management Society, a couple years ago, his presentation on distruptive technologies was fantastic, His books have proven to be equaly insighful.

    23. a bit of age on it now, but basically makes the point that competition is based on gaining a market from a current non-consumer and scanning consumption opportunities and your competitive environment better or before your competitor.

    24. Most anything written by Christensen is good but none as much as his first book, "The Innovator's Dilemma". But still read this if you are interested in innovation.

    25. I thought this was dry and dense. There's some useful techniques to be learned, but it's really tough to wade through the text to get to them.

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