The Robert Collier Letter Book

A book for the business man who already knows the theory of letter writing but is looking for effective says of putting it into practice It shows successful ways of selling all manner of products through proper advertising.
The Robert Collier Letter Book A book for the business man who already knows the theory of letter writing but is looking for effective says of putting it into practice It shows successful ways of selling all manner of products thro

  • Title: The Robert Collier Letter Book
  • Author: Robert Collier
  • ISBN: 9780912576206
  • Page: 457
  • Format: Paperback
  • 1 thought on “The Robert Collier Letter Book”

    1. This book is still under copyright with Robert Collier Publications. Please be sure you are purchasing the Authentic Robert Collier work published by the family of Robert Collier. The authentic version has the following ISBN's 9780912576200, 9780912576206 (softcovers) and 9780912576219, 9780912576213 (hardcovers). Avoid pirated versions.

    2. Boring but UsefulThis book is about how to properly write copy, from the perspective of a man who has successfully sold millions of dollars worth of products using these techniques.The Robert Collier Letter book starts with the author outlining the core principles of copywriting:1. The Opening: Get the attention of your target reader by establishing contact with what he's already interested in, and the emotions that he's likely to be preoccupied with.2. The Description and Motive: Once you have [...]

    3. One of the best copywriting books of all time. There are DOZENS of sales letters selling a wide variety of products - books, courses, clothes, luggage and more - and Collier's commentary. This book is recommend by Derek Johanson (founder of CopyHour) and Ramit Sethi (founder of I Will Teach You To Be Rich).

    4. Lots of wonderful classic ads to read and enjoy. Perhaps more useful as a historical document than a guide to copywriting, though I still found many of the examples instructive (as well as the "Six Essentials" of a good letter). An interesting portal back in time, to a world where it was universally assumed that people would want to read books recommended by the principal of Harvard, that everyone knew who Antony and Cleopatra were, and that all working adults were men. From a marketing perspect [...]

    5. Highly technical and very dated examples, this book continues to be a master work of understanding human psychology. It's a series of examples of letters that motivated people to buy (compared with those that didn't do as well).

    6. Wow. It was a tough read atleast for me. The starting chapters were interesting. Whereas the last chapter thing get really boring, might be the story part im not interested in or its over all very lengthy.

    7. O legenda a marketingului direct. Cartea e plina de tehnici de vanzare, care au functionat inca din anii '30. Lectii de copy pe paine.

    8. Fantastic book of Robert Collier's sales letters. Absolute essential for studying advertising and marketing.

    9. Awesome book. Robert is one of the top 5 copywriters of all time. Even though he lived and marketed in the early 1900's doesn't mean his principles and techniques don't work still today.

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