No Logo: No Space, No Choice, No Jobs

NO LOGO was an international bestseller and a movement bible The New York Times Naomi Klein s second book, The Shock Doctrine, was hailed as a master narrative of our time, and has over a million copies in print worldwide In the last decade, NO LOGO has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide ANO LOGO was an international bestseller and a movement bible The New York Times Naomi Klein s second book, The Shock Doctrine, was hailed as a master narrative of our time, and has over a million copies in print worldwide In the last decade, NO LOGO has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide As America faces a second economic depression, Klein s analysis of our corporate and branded world is as timely and powerful as ever Equal parts cultural analysis, political manifesto, mall rat memoir, and journalistic expos , NO LOGO is the first book to put the new resistance into pop historical and clear economic perspective Naomi Klein tells a story of rebellion and self determination in the face of our new branded world.
No Logo No Space No Choice No Jobs NO LOGO was an international bestseller and a movement bible The New York Times Naomi Klein s second book The Shock Doctrine was hailed as a master narrative of our time and has over a million copi

  • Title: No Logo: No Space, No Choice, No Jobs
  • Author: Naomi Klein
  • ISBN: 9780006530404
  • Page: 139
  • Format: Paperback
  • 1 thought on “No Logo: No Space, No Choice, No Jobs”

    1. I’ve been meaning to read this for years, and have only now gotten around to it. Her Shock Doctrine was one of the most important books I’ve read in years, so there really has been no excuse for leaving this one quite so long. A while ago I read Marx’s Capital and one of the things I thought while reading the horror stories of Victorian labour practices was just how lucky we are today that trade unions have made sure capitalism couldn’t get away with such disgusting practices – because [...]

    2. This book for me really brings the phrase "ignorance is bliss" to life. No, I do not want to support a mega, multi-billion dollar operation that ships its jobs over-seas so that it can pay pennies (if that) on the dollar for labor. And low wages aren't the worst of what's offered to the Vietnamese, Taiwanese, Chinese workers etc.(usually women) who wove together my Gap top and glued the sole onto my favorite old school Nikes. "Hey! Check out my new kicks! I'm keeping it real, yo!"But then, what [...]

    3. No Logo: No Space, No Choice, No Jobs by Naomi Klein is an examination of the change from products to branding and the results that has had on the population. Klein is a writer, journalist, and film maker. She writes a syndicated column for The Nation and The Guardian, and covered the Iraq war for Harper’s. I read this book shortly after Shock Doctrine and recognized quite a difference in writing style. Shock Doctrine was a fast paced read for non-fiction while No Logo reads much more like a s [...]

    4. Ok ok ok, I know the hype surrounding this book. Your dreddy activist friend keeps recommending this to you. That dirty hippy that is a total vagabond is doing the same. Well, what sold me on this book was an image taken from a busy street with all of the logo's removed using Photoshop. Striking. And the book is long, interesting and at times redundant. Naomi Klein is hot, first of all, but mainly she's right. Advertising ruined the planet. Basically. We could argue that human desire and the wea [...]

    5. Klein surely had good intentions when she wrote this book. Unfortunately it does not take long to realize that she has no idea about what she is actually talking about. Her understanding of economic processes can be labeled as highly flawed. The impressions she is giving about production facilities is dangerous. To think it is for the best interest for developing countries to close these factories is arrogant and plain wrong. Despite what Naomi Klein is trying to imply, the vast majority of the [...]

    6. Rise of the Corporatocracy3 May 2012 As I mentioned under The Shock Doctrine, this book is about the internal problems with the American Empire as opposed to the external concerns to the rest of the world. In a sense it is the idea that our culture is being destroyed by a culture of consumerism and that idea of profits before people is the main motivator of the modern corporatocracy. We do need to put this book in context though, being written at the end of the 90s, just after the anti-globalisa [...]

    7. I'm trying to read through all of Naomi Klein's oeuvre, because I think she is one of the great diatribists of our time. "Shock Doctrine" is one of the most eye-opening pieces of non-fiction I've ever had the privilege of reading, and "This Changes Everything," about climate change, has changed my behavior and attitude toward my surroundings probably more than any other book. "No Logo" is not as impressive an entry into her pantheon, but it prefigures the talent that she would display in her lat [...]

    8. Reading this book more than ten years after it came out is hard. It's difficult to realize how momentous it was at the time. It's hard to understand that this book is one of the cultural underpinnings of the anti-sweatshop movement, the WTO protests, Occupy Wall Street. The cynicism about brands that Klein documents is so pervasive now it's hard to remember how much people just loved brands blindly and completely at one point. THis book completely changed things. Having read several Klein articl [...]

    9. I skimmed most of this. Not that anything was wrong with the book, it just felt like it was stating the obvious to me. Maybe this would have seemed like newer information at the time of publishing. Right now, in 2016, with my anti-capitalist mind, this didn't tell me anything I wanted to know.

    10. definitely some good information, but something about the books style turns me off. i feel a little preached to, or manipulated. I guess my recent-college-student self wants more of an attempt to appear objective. objectivity may be an illusion, but it is one of my personal favorites.

    11. لفترة ما في التسعينات، كانت ناعومي كلاين هي الصوت الأميركي الأكثر غضباً ورفضاً لكل نتائج العولمة والثقافة الاستهلاكية التي أصبحنا نعيشها في كل دقيقة وساعة من حياتنا. تحكي كلاين عن طفولتها ومراهقتها قائلةً أنها كانت مهووسة بالموضة والأزياء وأغلى السلع والبضائع، وأنها كانت [...]

    12. Yea but no butIt was a nice try, and while I could probably agree on many levels with the author, I still call Klein a hippie.I have always thought it to be wholly unreasonable to demand and to sincerely expect anyone and everyone to offer their own plan as to how things should be done as opposed to how we do things now. This is preposterous. Anyone who can come up with valid arguments why things currently are amiss and why they should be remedied, must be allowed to voice their opinion despite [...]

    13. We were editors in Canada's student press at the same time -- 1992-93. Even then, Klein was in a league of her own. Well, Doug Saunders was up there, too.If I'm going to be honest with myself, I have not yet read this book for very selfish reasons: while Naomi's star continued to climb, I chose alcohol, drugs and self-absorption. Klein's fame arose from a commitment to serious journalism and leftist politics. I was jealous.At an ORCUP Conference in 1993 (Ontario Region Canadian University Press) [...]

    14. This book is about fifteen years old so the examples are a little dated but they could be replaced by a slew of new ones that make the same points about branding, offshoring, and capitalist economics and its effect on workers and civil society. This book lays out the machinery behind the curtain of our consumer culture that grinds away labor, the public sphere, the quality of our lives and any value not related to the profit motive. Hipster cool, faux diversity are the alluring mask behind the c [...]

    15. Wstrząsnęła mną ta książka. Przenikliwością analiz, wzruszającą i piękną naiwnością recept i wieloma przykładami pokazującymi, że tak bardzo nie wiemy, co naprawdę dzieje się pod cienką warstwą wielkich politycznych i ekonomicznych snów o potędze. Po przeczytaniu tej książki jeszcze bardziej zazdroszczę zachodowi kultury protestu. Tego, że potrafią zgromadzić się wokół jakiejś idei i zacząć o nią walczyć. Demokratycznie, kulturalnie, czasem burzliwie ale kons [...]

    16. (drastically condensed reaction)It's a good start to a larger, overarching leftist critique of the way we live now. Klein does a fine job of explaining and exhuming many of the classic discontents of Capitalism, let alone the free-market nuttiness we've come to know. It's worth reading simply for the shedding of some further light on many of the social conditions we seem to take for granted.The trouble is, she doesn't seem to have much to offer in the way of a viable, significant response- an al [...]

    17. This book's divided into four sections—No Space, No Choice, No Jobs, and No Logo. The first three are cool, they talk about, respectively, how corporations in the 90s took over all our space with their logos, how we have no choice but to buy their products since they buy all the other smaller companies and it's crazy hard to find indie stores anymore, and how there aren't any good jobs since corporations like Nike outsource everything to Burma. These first three sections are really good. Every [...]

    18. Whew! I finally finished this dense and comprehensive look at how our lives have been reduced to corporate sponsorship (this message brought to you by Nike! Enhance your intellect, strive, go further, Nike.). Naomi Klein leaves no angle unexamined, no critique left unexplored. From the way that branding has affected our daily lives (utter ubiquity and overkill) to the way that it has effected our jobs, (loss of manufacturing jobs jobs moving overseas to contract laborers) to the way those labore [...]

    19. I first read this book in 2003 and when I took it out of storage I decided to give it another look. I'm glad I did because it's better than I remember, and encouraged me to pick up Klein's more recent work.Klein's target at first glance seems to be the big name companies' aggressive and ubiquitous branding of our public spaces and institutions. She explains the shift from owning the means of production and manufacturing goods to outsourcing and pumping the massive savings into brand building, st [...]

    20. Slovenian philosopher Slavoj Zizek frequently uses as an explanatory topos the following reading of Einstein's theory of relativity: In the special theory of relativity (so the story goes) matter has the effect of curving the space around it, so the shortest distance between two points is not necessarily a straight line. However, with the shift to the general theory of relativity the story is reversed; the curvature of space is no longer the effect of matter's gravity, it is rather matter itself [...]

    21. Ten years ago, Naomi Klein's No Logo was a virtual fashion accessory for a certain generation. Everywhere you went, hip earnest types could be seen reading it - on the train, on holiday, even in Starbucks sipping on a latte (with obligatory sprinkling of irony). Being neither hip nor earnest myself, I managed to miss out on this achingly cool phenomenon, and only picked up a copy to read earlier this year. The good news is that if you're coming to No Logo a decade or so after the party ended, be [...]

    22. No Space:Public space is being branded at an ever increasing rate. From sports stadiums and athletes to concerts and educational institutions. These brands have an extraordinary influence over public policy and our lives. No Choice:As companies gain power they are taking over entire segments of the marketplace and ‘synergizing’ their brand. The classic example is the publishing company, which owns the distributing company that gets the product to the stores, the communications outlets which [...]

    23. Знаете ли, че Nike примерно, всъщност не произвежда маратонки и дрехи? Те просто поръчват изработката на външни фирми и се занимават само с рекламата – тяхната единствена дейност е да градят имидж на запетайката в логото си…„Без лого“ е много добър учебник, който изследва п [...]

    24. Naomi Klein is an incredibly sloppy scholar. As a writer she reminds me of Malcolm Gladwell. Both write books that seem as if their author has reflectively thrown everything they've found that seems vaguely interrelated and interesting. In this book, Klein takes on marketing, branding, and sweatshops. Her main theme is the gradual corporatization of the world, but I find it hard to compare the absolute horrors of sweatshops (which her investigative journalism exposed beautifully) to the public e [...]

    25. Having read it about a year after it was first released, I felt as though my eyes had been suddenly opened to a rather horrible reality about how globalized (a.k.a. transnational) capitalism was concentrating wealth in the hands of a powerful few and exploiting a poor majority for their labour. To read it now would surely reveal dated views of the economic and cultural world in which we find ourselves. I would also have to admit that by about page 378 I was finding the tone a bit shrill. In spit [...]

    26. God, this was such a fantastic book. I'm sure you've heard of it - it's about sweatshop labour, globalisation, branding, the way in which companies produce and how that's changed over the years. I picked this up because it was on the reading list in the back of Scarlett Thomas's PopCo, and I can see why - the sort of realisations that Alice in PopCo has about branding are all in here, as are the seeds of the movements against branding.This is a depressing book, of course. I'm certain that so man [...]

    27. I thought I knew enough insidious information on logos, branding and multinational corporations, but this book definitely pushed back the curtain even wider on this pervasive element in society.It's true that what we purchase is no longer about substance, but about the idea that is being sold. It's made me rethink every single purchase that I make. Do I really need it? Or is it just that I want it? But why do I want it? Hopefully this book will leave you posing the same questions in your daily p [...]

    28. For an understanding of what's going on in the current social sphere, No Logo should be required reading. Not that the book is perfect, but it contains a wonderful analysis of how the corporate sphere has expanded to fill virtually all areas of public space and dialog. One of the most surprising aspects in reading the book is the realization of how complicit we have all been in our own corporate takeover. In the early 90s, major companies (Nike being the paradigm, but for from the only example) [...]

    29. The cover page reads "No Space, No Choice, No Jobs, No Logo" and that's how the book is broken up, into those four sections. It starts off relatively strong, avoiding a number of pitfalls you expect her to get caught up in. Unfortunately, as it progresses it becomes rather uneven, mostly the last section, "No Logo." The section starts off with a ridiculous chapter about "culture jamming," which is essentially the use of graphic design skills to subvert advertising. This is a perfect example of h [...]

    30. Today, more and more campaigners are treating multinationals, and the policies that give them free rein, as the root cause of political injustices around the globe.The impact this book had was slightly overshadowed by the events of September 11th 2001, when everyone's focus and concerns seemed to suddenly turn elsewhere. But that's not to say it has lost any of its power.Reading it now, having read Klein's latest work (The Shock Doctrine: The Rise Of Disaster Capitalism), it's just as concerning [...]

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