Persuasion, Social Influence, and Compliance Gaining

Grounded in contemporary scholarship, Persuasion Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives This Fourth Edition guides students from understanding established theorGrounded in contemporary scholarship, Persuasion Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real world settings The authors present a social scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real life examples and applications of persuasion.
Persuasion Social Influence and Compliance Gaining Grounded in contemporary scholarship Persuasion Social Influence and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application but also engages students

  • Title: Persuasion, Social Influence, and Compliance Gaining
  • Author: Robert Gass John Seiter
  • ISBN: 9780205698189
  • Page: 185
  • Format: Paperback
  • 1 thought on “Persuasion, Social Influence, and Compliance Gaining”

    1. Very informative of all the persuasion occurring around us that we aren't even aware of and in how to be a successful persuasive rhetor. This is a textbook.

    2. I have used this textbook (or older editions) in a Persuasive Communication course I teach for 8 years. I LOVE IT! I think it is an excellent textbook for college students (any level) who are learning about persuasion or communication theory for the first time. The book explains and applies theory in a way that is easy for first-timers to understand. Students also love the brevity of the chapters and the sense of humor the authors bring to the text.+++The authors have a great article in the jour [...]

    3. This was, by far, the most interesting and entertaining textbook I've ever purchased. Usually when I laugh at a textbook, it's because internal 5 year-old me has just noticed some very outdated term or maybe an innuendo. However, with this book, I regularly found myself laughing at the sheer humor with which the chapters were written. While being extremely informative, Gass & Seiter also managed to incorporate personal anecdotes and viewpoints while maintaining an unbiased approach which was [...]

    Leave a Reply

    Your email address will not be published. Required fields are marked *